Mark Deruyter and Anthony Hyun draw on more than five decades of experience to create meaningful connections between businesses and the people they serve.
Mark Deruyter
Mark is a performance marketing and digital commerce executive with a proven record of transforming brands through data, technology, and creative precision. Across companies like Columbia Sportswear, Under Armour, Implus (SKLZ, Balega, TriggerPoint), P.E Nation, and Om Mushrooms, he has led high-impact growth initiatives that modernized marketing ecosystems and scaled measurable revenue.
His leadership centers on performance marketing excellence—integrating analytics, audience intelligence, and AI-driven optimization to maximize efficiency and ROI across Meta, Google, Amazon, affiliate, and emerging media channels. From rebuilding martech stacks to architecting omnichannel acquisition strategies, Mark’s work consistently turns insight into action and strategy into sustained growth.
As a principal and growth Strategist, he is recognized for building collaborative, high-performing teams and simplifying complexity in fast-moving digital landscapes. His approach blends strategic clarity with hands-on execution—helping brands not only outperform in the short term, but create enduring marketing capabilities that drive long-term advantage.
Mark Deruyter
Mark is a performance marketing and digital commerce executive with a proven record of transforming brands through data, technology, and creative precision. Across companies like Columbia Sportswear, Under Armour, Implus (SKLZ, Balega, TriggerPoint), P.E Nation, and Om Mushrooms, he has led high-impact growth initiatives that modernized marketing ecosystems and scaled measurable revenue.
His leadership centers on performance marketing excellence—integrating analytics, audience intelligence, and AI-driven optimization to maximize efficiency and ROI across Meta, Google, Amazon, affiliate, and emerging media channels. From rebuilding martech stacks to architecting omnichannel acquisition strategies, Mark’s work consistently turns insight into action and strategy into sustained growth.
As a principal and growth Strategist, he is recognized for building collaborative, high-performing teams and simplifying complexity in fast-moving digital landscapes. His approach blends strategic clarity with hands-on execution—helping brands not only outperform in the short term, but create enduring marketing capabilities that drive long-term advantage.
Mark Deruyter
Mark is a performance marketing and digital commerce executive with a proven record of transforming brands through data, technology, and creative precision. Across companies like Columbia Sportswear, Under Armour, Implus (SKLZ, Balega, TriggerPoint), P.E Nation, and Om Mushrooms, he has led high-impact growth initiatives that modernized marketing ecosystems and scaled measurable revenue.
His leadership centers on performance marketing excellence—integrating analytics, audience intelligence, and AI-driven optimization to maximize efficiency and ROI across Meta, Google, Amazon, affiliate, and emerging media channels. From rebuilding martech stacks to architecting omnichannel acquisition strategies, Mark’s work consistently turns insight into action and strategy into sustained growth.
As a principal and growth Strategist, he is recognized for building collaborative, high-performing teams and simplifying complexity in fast-moving digital landscapes. His approach blends strategic clarity with hands-on execution—helping brands not only outperform in the short term, but create enduring marketing capabilities that drive long-term advantage.
Anthony Hyun
Tony is an accomplished creative design leader with global experience guiding brands at the intersection of strategy, storytelling, and innovation. Over his career, he has led transformative work for names like Nike, Columbia, Visa, Intel, and Reformation —shaping brand identities, building scalable design systems, and crafting experiences that inspire both loyalty and growth. His leadership blends vision with execution, uniting design thinking, customer insights, and business strategy to deliver meaningful, measurable impact across every screen and touchpoint.
As a Principal and Creative Director, Tony is known for fostering empathetic, high-performing teams and elevating brands through inclusive, emotionally resonant design. His approach balances creative intuition with strategic precision—translating complex challenges into elegant solutions that move markets and minds alike. Whether advising Fortune 500 companies or emerging innovators, Tony brings a rare mix of clarity, warmth, and curiosity that helps brands not just stay relevant, but lead.
Anthony Hyun
Tony is an accomplished creative design leader with global experience guiding brands at the intersection of strategy, storytelling, and innovation. Over his career, he has led transformative work for names like Nike, Columbia, Visa, Intel, and Reformation —shaping brand identities, building scalable design systems, and crafting experiences that inspire both loyalty and growth. His leadership blends vision with execution, uniting design thinking, customer insights, and business strategy to deliver meaningful, measurable impact across every screen and touchpoint.
As a Principal and Creative Director, Tony is known for fostering empathetic, high-performing teams and elevating brands through inclusive, emotionally resonant design. His approach balances creative intuition with strategic precision—translating complex challenges into elegant solutions that move markets and minds alike. Whether advising Fortune 500 companies or emerging innovators, Tony brings a rare mix of clarity, warmth, and curiosity that helps brands not just stay relevant, but lead.
Anthony Hyun
Tony is an accomplished creative design leader with global experience guiding brands at the intersection of strategy, storytelling, and innovation. Over his career, he has led transformative work for names like Nike, Columbia, Visa, Intel, and Reformation —shaping brand identities, building scalable design systems, and crafting experiences that inspire both loyalty and growth. His leadership blends vision with execution, uniting design thinking, customer insights, and business strategy to deliver meaningful, measurable impact across every screen and touchpoint.
As a Principal and Creative Director, Tony is known for fostering empathetic, high-performing teams and elevating brands through inclusive, emotionally resonant design. His approach balances creative intuition with strategic precision—translating complex challenges into elegant solutions that move markets and minds alike. Whether advising Fortune 500 companies or emerging innovators, Tony brings a rare mix of clarity, warmth, and curiosity that helps brands not just stay relevant, but lead.